Stash Tea Rebranding

Brand it as a culture, brand it as an attitude.


Stash is an American originated beverage brand, specialized in tea and tea accessories. With relatively low price range, I targeted the audience as average city people who drink tea for relaxing and escaping from pressure and realities. Using the color coding, the new Stash tries to define a new set of lifestyles and attitudes, combining with the culture of tea drinking.


- Logo Design -


- Branding and Advertising -


- Package -



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